Intuitive Marketing presents a radical new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as “patsies.”
Traditional marketing assumes its purpose is persuasion: it must grab people’s attention, get them to change their minds, and make them to do what they didn’t want to do. Marketers compete every day to develop messages that “attract eyeballs,” “rise above the clutter,” and achieve “stopping power.”
But to consumers, marketing and advertising are becoming overwhelming. It’s all clutter and it’s all annoying.
Intuitive Marketing describes a better way to build lasting relationships with customers and consumers—one that earns (rather than demands) attention, aligns with (rather than disrupts) consumer goals and motivations, and recognizes how consumers actually think, learn, and choose in the modern marketplace.