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Welcome to Intuitive Consumer Insights

The official home of Neuromarketing for Dummies, the most comprehensive and up-to-date neuromarketing guide on the planet!

We created this website as a supplement for readers of our book and others interested in neuromarketing. It includes materials we hope will be useful before you read the book, while you read the book, and after you read the book.

We also suggest you visit our blog to catch up on the latest findings, insights, and controversies in the fast-moving world of neuromarketing.