Subscribe via RSS Feed Connect on LinkedIn

Archive for May, 2013

Market forces and ad persuasiveness

May 30, 2013 0 Comments
Market forces and ad persuasiveness

A simplistic approach to advertising effectiveness tries to draw a straight line from an ad’s internal characteristics – its creativity, catchiness, product depiction, value proposition, memorable characters, etc. – to a product’s success in the marketplace. I was thinking about such claims when I came across a 2006 article from the Journal of Promotion Management: Stanton, […]

Continue Reading »

Subliminal advertising and free speech

May 17, 2013 0 Comments
Subliminal advertising and free speech

Professor Marc Blitz has posted a lengthy but very thought-provoking article over at Neuroethics & Law Blog about whether the First Amendment should protect “subliminal messaging”.  He does not come to any hard and fast conclusions, but in good lawyerly fashion examines various arguments for and against the influence of deliberate and inadvertent subliminal stimuli, whether they […]

Continue Reading »