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Archive for June, 2013

What if Robert Heath is right? Attention, emotion, and advertising

June 15, 2013 2 Comments
What if Robert Heath is right? Attention, emotion, and advertising

(I remain a big fan of Robert Heath, and highly recommend his new book, Seducing the Subconscious: The Psychology of Emotional Influence in Advertising.) I admit it, I’m a sucker for any argument that turns an established paradigm on its head.  It’s hard to beat that little thrill you get when you realize everything we thought […]

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Should there be industry standards for neuromarketing?

June 12, 2013 0 Comments
Should there be industry standards for neuromarketing?

Neuromarketing is starting to do a better job developing industry standards that clients can understand and use to evaluate neuromarketing practitioners and practices. In the past, I believe this has been a big factor in the failure of neuromarketing to grow as quickly as many of us believe it should have (see my blog post “Can Neuromarketing Get It’s Groove Back, […]

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The brain’s implicit sensing tools

June 11, 2013 0 Comments
The brain’s implicit sensing tools

A thread that runs through quite a number of the journalistic treatments I read about neuroscience applied to commercial stimuli (like ads, products, and brands) is fear … fear of a “Manchurian Candidate” technique that will turn people into consuming robots, fear of privacy, fear of science being co-opted by greedy corporations at the expense […]

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