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Archive for May, 2014

Do nonconscious processes make consumer choice an illusion?

May 16, 2014 1 Comment
Do nonconscious processes make consumer choice an illusion?

You know an article is important if you find yourself coming back to it over and over again to help you think about different things and answer different questions. Such is the case with Paul Bloom’s provocative article “The War on Reason,” published in The Atlantic on February 19, 2014. Articles about reasoning and rationality […]

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Neuromarketing – thinking beyond ad testing

May 9, 2014 0 Comments
Neuromarketing – thinking beyond ad testing

This is a reprint of a new article by Peter  originally posted on the Australian B&T site this morning. Peter makes a very important point here – that the real value of neuromarketing comes from its strategic insights for marketers, not just its diagnostic capabilities. To illustrate this, Peter notes the distinction between ad memory and […]

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What every marketer needs to know about neuromarketing

May 1, 2014 0 Comments
What every marketer needs to know about neuromarketing

Peter Steidl, our good friend from Down Under and co-author of Neuromarketing for Dummies, published a guest post in Marketing Magazine that we wanted to re-post here. In this guest post, branding expert Dr Peter Steidl says neuromarketing will change the face of marketing, and without it, campaigns will lag behind competitors that have embraced […]

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