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Archive for September, 2014

Can neuromarketing make you want things that aren’t good for you?

September 30, 2014 0 Comments
Can neuromarketing make you want things that aren’t good for you?

(This is the third post in a series about neuromarketing criticisms. The first two posts are here and here.) People doing things that aren’t good for them is a serious personal and public policy problem, sometimes with tragic consequences. But it’s a problem that was with us long before the birth of neuromarketing, and it’s […]

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Is there a “buy button” in your brain, and can neuromarketing push it?

September 25, 2014 1 Comment
Is there a “buy button” in your brain, and can neuromarketing push it?

(This is the second of three posts in a series about neuromarketing criticisms. The first post is here.) This concern is closely to the question from the previous post about mind-reading. If neuromarketers can read our minds, they can discover ways to manipulate us into buying things that we wouldn’t buy otherwise. In other words, […]

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Can neuromarketing read your mind?

September 15, 2014 0 Comments
Can neuromarketing read your mind?

A big concern of some commentators is that neuromarketing is a kind of mind-reading technology that can probe into our private thoughts and expose them to marketers. This concern vastly overestimates the power of neuromarketing and misrepresents the sciences that underlie it. We cover this topic in detail throughout Neuromarketing for Dummies, but for now […]

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How dangerous is neuromarketing?

September 7, 2014 1 Comment
How dangerous is neuromarketing?

How strong are arguments about the dangers of neuromarketing? In a series of posts excerpted from Neuromarketing for Dummies, I’m going to summarize some of the main complaints about neuromarketing, and how realistic they are. I accompany this piece with the de rigueur illustration for all critical assessments of neuromarketing, the image of Malcolm McDowell getting […]

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