Steve is a pioneer in the field of neuromarketing. In 2006, he founded one of the first neuromarketing research firms. From 2009 to 2012, he was Chief Innovation Officer at another neuromarketing vendor. He set up Intuitive Consumer Insights to promote Neuromarketing for Dummies and provide a forum for timely and accurate information about neuromarketing: extending the topics covered in the book and helping market researchers blend traditional research techniques with the latest advances in neuromarketing tools and technologies.
Steve has over 20 years of experience as a consumer research innovator, entrepreneur, management consultant, social science researcher, and educator. Prior to entering the business world, he was a teacher and researcher in political science, specializing in public opinion polling and executive decision making. He holds a doctorate, a master’s degree, and a bachelor’s degree from Stanford University, as well as a master’s degree from the University of British Columbia.
Peter is an advisor to marketers and their agencies in Asia Pacific and beyond, having carried out assignments in 20 countries on five continents. His clients include a number of Fortune Global 100 corporations, professional services firms, and government agencies. His clients value his ability to apply neuromarketing insights to lift the effectiveness of marketing strategies and initiatives.
Peter holds MBA and PhD degrees from the University of Vienna. He is the author of several books on branding and business strategy, including Neurobranding (shortlisted for the ‘Global Marketing Book of the Year’ award of the European Expert Marketer Magazine) and Creating Brand Meaning: How to Use Brand Vision Archetypes. Peter's website and blog are located at petersteidl.com.