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Archive for August, 2013

When good science goes bad: fMRI and neuropolitics

August 12, 2013 0 Comments
When good science goes bad: fMRI and neuropolitics

(This post comes from a long time ago, July 5, 2008, but represents some issues that are still relevant today, including the important problem of reverse inference.) Eventually the chickens come home to roost.  Or insert your favorite aphorism here.  It looks like a full backlash is officially underway regarding some of the more, shall […]

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Neurothinking: A new way to apply neuromarketing

August 4, 2013 0 Comments
Neurothinking: A new way to apply neuromarketing

My colleague and co-author of Neuromarketing for Dummies Peter Steidl announced on his blog today a new business he is developing, centered in Australia and New Zealand, called Neurothinking. Peter will be leveraging insights from our book and his own deep experience as a marketing and brand strategy consultant, to help clients leverage the potential […]

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The neuroscience of beauty

August 3, 2013 0 Comments
The neuroscience of beauty

What are some things perceived as beautiful and others not? Neuroscience has a lot to say about this, and what it has to say is highly relevant to product design, packaging, and aesthetics. In this post I’m only going to highlight one article written in 2004 by Rolf Reber, Norbert Schwartz, and Piotr Winkielman entitled […]

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Intuitive consumers aren’t rational, but they aren’t helpless either

August 2, 2013 0 Comments
Intuitive consumers aren’t rational, but they aren’t helpless either

This post is also being published on the Neuro Retail Revolution site, along with other posts from presenters who will be speaking at the Neuro Retail Revolution event in Amsterdam, Oct 3-4, sponsored by the NMSBA. Neuromarketing still triggers a fear response in some observers who believe it can somehow produce marketing messages that are […]

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Preconscious prediction: Hawkins’ blue coffee cup

August 1, 2013 0 Comments
Preconscious prediction: Hawkins’ blue coffee cup

Jeff Hawkins was the founder of Palm, the company that gave us the first usable PDA (sorry Apple Newton, it wasn’t meant to be).  It ends up that Jeff really wanted to be a neuroscientist when he grew up, not a Silicon Valley bazillionaire, so when he left Palm he started thinking again about his […]

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