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Archive for September, 2013

Synchronized blinking and shared attention to video stories

September 29, 2013 0 Comments
Synchronized blinking and shared attention to video stories

Vaughan over at Mind Hacks published a post about how we tend to synchronize our blinking when watching video stories.  He strongly endorses a podcast on the subject, which I confess I haven’t listened to yet. But I did have a chance to download the referenced study by Nakano et al. entitled “Synchronization of spontaneous eyeblinks while viewing video stories”.  It […]

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The subconscious mind: Your unsung hero

September 19, 2013 0 Comments
The subconscious mind: Your unsung hero

(An oldie but still a goodie. Note: the full article is now behind a pay-to-read firewall.) Found a wonderful article in New Scientist by Kate Douglas called “The subconscious mind: your unsung hero“ (published December 1, 2007).  Really a first-rate discussion of conscious and nonconscious brain processes, how they differ (not as easily defined as you might […]

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Advertising works because it’s not important

September 11, 2013 0 Comments
Advertising works because it’s not important

Advertising is, of course, important from the market development point of view – but strangely enough it works largely because it’s of little importance to the consumer. Research and experience have shown that advertising messages that do not engage the conscious mind typically have more impact than those that cause the consumer to actively consider […]

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Neuroethics: Some principles

September 5, 2013 0 Comments
Neuroethics: Some principles

(Since the Murphy et al. article was published in 2008, further academic work on ethical principles for neuromarketing has been sparse. We provide an updated discussion of all five of these principles in Neuromarketing for Dummies.) We’re finally starting to see some serious examination of ethical issues in neuromarketing.  A recent issue of the Journal of […]

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