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Archive for July, 2015

Understanding the mind of the shopper

July 19, 2015 0 Comments
Understanding the mind of the shopper

Shopping is a complex experience that begins with goals and expectations in the mind of the shopper and ends with a decision to buy or not to buy. In between, it’s a physical experience that involves navigating through physical space, activating all our senses, and weighing lots of alternatives. Shopping can be, and often is, […]

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Creating effective ads with neuromarketing

July 4, 2015 0 Comments
Creating effective ads with neuromarketing

Neuromarketing offers a very different perspective on advertising research than is found in traditional research methodologies. This new perspective embraces new answers to what might be called the three fundamental questions of advertising research: What is the purpose of advertising? How does advertising achieve its purpose? How can we best measure advertising effectiveness? According to […]

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