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Archive for September, 2019

10 mistakes persuasive marketing makes (and intuitive marketing avoids)

September 21, 2019 0 Comments
10 mistakes persuasive marketing makes (and intuitive marketing avoids)

My new book, Intuitive Marketing, challenges a fundamental assumption of traditional marketing—that the purpose of marketing (and advertising) is to persuade. I knew when I started this project five years ago that two things were true: First, marketing and advertising were starting to bug me. They were becoming more disruptive and intrusive every day and […]

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