Recently one of my favorite neuromarketing methodologies, automated facial coding (AFC), seems to have burst into the research mainstream. Within one week in January, Rana el Kaliouby, co-founder of Affectiva, was the recipient of a glowing profile in the New Yorker and Paul Ekman, undisputed guru of facial coding and scientific advisor to Emotient, received […]
Author Archive: Dr. Kimberly Rose Clark and Matthew L. Tullman
Matthew L. Tullman and Dr. Kimberly R. Clark are co-founders of Merchant Mechanics, Inc., a consumer research and insights consultancy based in Hanover, NH. For the past 15 years they have provided breakthrough understanding of the path-to-purchase through the integration of explicit and implicit measures of consumer cognition and behavior. Learn more at www.merchantmechanics.com.
By Dr. Kimberly Rose Clark & Matthew L. Tullman Editor’s Note: This excellent article was originally posted in LinkedIn Pulse on January 14, 2015. I thought it was important enough to try to make it a little more available to neuromarketing readers, so I asked for permission to re-post it here. The authors kindly obliged. I think […]