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Author Archive: Peter Steidl

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Dr Peter Steidl is the founder of Neurothinking.com and an adviser to corporations and advertising agencies. The second edition of his book Neurobranding, shortlisted as the best marketing book 2013 by the European Expert Marketer Magazine, will be released at the end of March. He is also co-author of the recently published Neuromarketing for Dummies (with Stephen J Genco and Andrew P Pohlmann). He can be contacted via peter@neurothinking.com

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Neuromarketing – thinking beyond ad testing

May 9, 2014 0 Comments
Neuromarketing – thinking beyond ad testing

This is a reprint of a new article by Peter  originally posted on the Australian B&T site this morning. Peter makes a very important point here – that the real value of neuromarketing comes from its strategic insights for marketers, not just its diagnostic capabilities. To illustrate this, Peter notes the distinction between ad memory and […]

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What every marketer needs to know about neuromarketing

May 1, 2014 0 Comments
What every marketer needs to know about neuromarketing

Peter Steidl, our good friend from Down Under and co-author of Neuromarketing for Dummies, published a guest post in Marketing Magazine that we wanted to re-post here. In this guest post, branding expert Dr Peter Steidl says neuromarketing will change the face of marketing, and without it, campaigns will lag behind competitors that have embraced […]

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Advertising works because it’s not important

September 11, 2013 0 Comments
Advertising works because it’s not important

Advertising is, of course, important from the market development point of view – but strangely enough it works largely because it’s of little importance to the consumer. Research and experience have shown that advertising messages that do not engage the conscious mind typically have more impact than those that cause the consumer to actively consider […]

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