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Tag: attention

Science under the hood 4: Low attention processing, Implicit memory

December 20, 2015 0 Comments
Science under the hood 4: Low attention processing, Implicit memory

This post is part of a series covering the 10 most important scientific principles underlying neuromarketing. Low attention processing Another counterintuitive finding that is important to neuromarketing is the discovery that attention may not be good for advertising effectiveness. Attention would seem to be a necessary condition for advertising effectiveness, but brain research has shown […]

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What if Robert Heath is right? Attention, emotion, and advertising

June 15, 2013 2 Comments
What if Robert Heath is right? Attention, emotion, and advertising

(I remain a big fan of Robert Heath, and highly recommend his new book, Seducing the Subconscious: The Psychology of Emotional Influence in Advertising.) I admit it, I’m a sucker for any argument that turns an established paradigm on its head.  It’s hard to beat that little thrill you get when you realize everything we thought […]

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