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Tag: entertainment

Neuromarketing and entertainment: Immersive games and simulations

October 25, 2015 0 Comments
Neuromarketing and entertainment: Immersive games and simulations

Progress in computing power has enabled game designers to create highly realistic and immersive games. Unlike movies, games give the player direct control over the storyline, combining immersion with both control and interactivity. The degree to which the player feels immersed into the game is called presence. Immersion and “presence” in online and video gaming […]

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A neuromarketing perspective on product placement in movies and TV shows

October 15, 2015 1 Comment
A neuromarketing perspective on product placement in movies and TV shows

Products seem to be popping up everywhere in entertainment these days. Not just in movies and TV shows, where they’ve become standard fare, but in other kinds of media as well, such as video games, music videos, online videos, magazine articles, and clothing. They’ve even begun to appear in places that would’ve been unthinkable only […]

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Neuromarketing and entertainment: Why our brains like stories

September 27, 2015 0 Comments
Neuromarketing and entertainment: Why our brains like stories

Research has shown that a story can activate empathy. Through a system in the brain called mirror neurons, we can feel what characters in the story feel. As the story draws us in, our emotions are connected to the story, suppressing our awareness of our actual surroundings. This causes us to leave reality and enjoy […]

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