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Tag: featured

From measures to metrics: A fresh look at automated facial coding

March 4, 2015 2 Comments
From measures to metrics: A fresh look at automated facial coding

Recently one of my favorite neuromarketing methodologies, automated facial coding (AFC), seems to have burst into the research mainstream. Within one week in January, Rana el Kaliouby, co-founder of Affectiva, was the recipient of a glowing profile in the New Yorker and Paul Ekman, undisputed guru of facial coding and scientific advisor to Emotient, received […]

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The Future of Neuromarketing 2015

The Future of Neuromarketing 2015

By Dr. Kimberly Rose Clark & Matthew L. Tullman Editor’s Note: This excellent article was originally posted in LinkedIn Pulse on January 14, 2015. I thought it was important enough to try to make it a little more available to neuromarketing readers, so I asked for permission to re-post it here. The authors kindly obliged. I think […]

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The Human Brand: Evolution, Neuromarketing and Cosmetics

January 26, 2015 0 Comments
The Human Brand: Evolution, Neuromarketing and Cosmetics

Copyright Daniel B. Yarosh, Ph.D. 2014. All Rights Reserved. Editor’s note: I had the pleasure of spending some time with Dan Yarosh when we were both speakers at a conference in Lima, Peru last November. Dan’s presentation was a big hit, and I recently discovered he had posted a version of it on his website at www.danyarosh.com. I asked […]

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Intuitive Marketing: Achieving influence without persuasion

October 14, 2014 2 Comments
Intuitive Marketing: Achieving influence without persuasion

The tyranny of persuasive marketing Much of current marketing is based on an overt persuasion model. This model says the purpose of marketing is to make people do what you want them to do by changing their minds and their behavior. This notion of persuasion is deeply entrenched in marketing and advertising’s roots in sales […]

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Intuitive Marketing

August 23, 2014 2 Comments
Intuitive Marketing

Lately I’ve come to the realization that neuromarketing isn’t enough. As I’ve argued before in this blog, neuromarketing hasn’t achieved the uptake many of us expected in the early days, when we were sure our radical new measurement techniques would sweep away the old world of consumer surveys and self-reports, and usher in a new era of […]

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Can Neuromarketing Get Its Groove Back? … Part 2

December 20, 2013 0 Comments
Can Neuromarketing Get Its Groove Back? … Part 2

Part 2. How to grow from here This post was originally published in the GreenBook Blog on December 19, 2013. Reprinted by permission. In Part 1 of this post, I outlined four requirements for growth that neuromarketing has so far failed to meet. Here are four strategies neuromarketing needs to pursue to meet those requirements […]

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Can Neuromarketing Get Its Groove Back? … Part 1

December 20, 2013 0 Comments
Can Neuromarketing Get Its Groove Back? … Part 1

Part 1. The Roots of Our Discontent This post was originally published in the GreenBook Blog on December 12, 2013. Reprinted by permission. Let’s face it, neuromarketing is in a bit of a funk. When I started in this field in 2006, many of us believed that within 10 years, at least 30% of all […]

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