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10 mistakes persuasive marketing makes (and intuitive marketing avoids)

September 21, 2019 0 Comments
10 mistakes persuasive marketing makes (and intuitive marketing avoids)

My new book, Intuitive Marketing, challenges a fundamental assumption of traditional marketing—that the purpose of marketing (and advertising) is to persuade. I knew when I started this project five years ago that two things were true: First, marketing and advertising were starting to bug me. They were becoming more disruptive and intrusive every day and […]

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From measures to metrics: A fresh look at automated facial coding

March 4, 2015 2 Comments
From measures to metrics: A fresh look at automated facial coding

Recently one of my favorite neuromarketing methodologies, automated facial coding (AFC), seems to have burst into the research mainstream. Within one week in January, Rana el Kaliouby, co-founder of Affectiva, was the recipient of a glowing profile in the New Yorker and Paul Ekman, undisputed guru of facial coding and scientific advisor to Emotient, received […]

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The Human Brand: Evolution, Neuromarketing and Cosmetics

January 26, 2015 0 Comments
The Human Brand: Evolution, Neuromarketing and Cosmetics

Copyright Daniel B. Yarosh, Ph.D. 2014. All Rights Reserved. Editor’s note: I had the pleasure of spending some time with Dan Yarosh when we were both speakers at a conference in Lima, Peru last November. Dan’s presentation was a big hit, and I recently discovered he had posted a version of it on his website at www.danyarosh.com. I asked […]

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Can Neuromarketing Get Its Groove Back? … Part 2

December 20, 2013 0 Comments
Can Neuromarketing Get Its Groove Back? … Part 2

Part 2. How to grow from here This post was originally published in the GreenBook Blog on December 19, 2013. Reprinted by permission. In Part 1 of this post, I outlined four requirements for growth that neuromarketing has so far failed to meet. Here are four strategies neuromarketing needs to pursue to meet those requirements […]

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Can Neuromarketing Get Its Groove Back? … Part 1

December 20, 2013 0 Comments
Can Neuromarketing Get Its Groove Back? … Part 1

Part 1. The Roots of Our Discontent This post was originally published in the GreenBook Blog on December 12, 2013. Reprinted by permission. Let’s face it, neuromarketing is in a bit of a funk. When I started in this field in 2006, many of us believed that within 10 years, at least 30% of all […]

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