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Tag: fluency

Science under the hood 2: Emotional “somatic markers,” Processing fluency

November 22, 2015 0 Comments
Science under the hood 2: Emotional “somatic markers,” Processing fluency

This post is part of a series covering the 10 most important scientific principles underlying neuromarketing. Emotional “somatic markers” Emotions operate at two levels in our mental lives: one conscious, the other non- conscious. Conscious emotions are what we usually call feelings. Nonconscious emotions are what psychologists call affective states, and they include emotional somatic […]

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The neuroscience of beauty

August 3, 2013 0 Comments
The neuroscience of beauty

What are some things perceived as beautiful and others not? Neuroscience has a lot to say about this, and what it has to say is highly relevant to product design, packaging, and aesthetics. In this post I’m only going to highlight one article written in 2004 by Rolf Reber, Norbert Schwartz, and Piotr Winkielman entitled […]

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Bleed-over: Response to ads depends on context

July 1, 2013 0 Comments
Bleed-over: Response to ads depends on context

A clever series of experiments is reported in the Journal of Consumer Research dealing with how people respond to advertising in context.  Researchers Hao Shen, Yuwei Jiang, and Rashmi Adaval had people read pages from a mock magazine that contained articles (movie reviews for a film festival) and an ad (for a watch).  Participants were randomly assigned […]

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