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Tag: influence

Intuitive Marketing: Achieving influence without persuasion

October 14, 2014 2 Comments
Intuitive Marketing: Achieving influence without persuasion

The tyranny of persuasive marketing Much of current marketing is based on an overt persuasion model. This model says the purpose of marketing is to make people do what you want them to do by changing their minds and their behavior. This notion of persuasion is deeply entrenched in marketing and advertising’s roots in sales […]

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