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Tag: n4d

The cognitive timeline, part 3: Deliberating and analyzing

April 1, 2015 0 Comments
The cognitive timeline, part 3: Deliberating and analyzing

Before the discovery of the nonconscious, people believed they had full access to their thoughts and feelings, or at least access enough to be able 
to express accurate observations about their internal mental states. In the process of deliberation, people simply query their own minds to determine what they’re thinking or feeling about something. Market […]

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The cognitive timeline, part 2: Determining meaning and value

March 22, 2015 0 Comments
The cognitive timeline, part 2: Determining meaning and value

When we bind impressions with meanings and value, we create concepts or conceptualizations of those impressions. This process of conceptualizing is so fast and automatic that we barely realize it’s happening. But it’s incredibly important to how we interpret and respond to the world. Early psychologists used to think of conceptualization as just another part […]

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The cognitive timeline, part 1: Forming impressions

March 12, 2015 0 Comments
The cognitive timeline, part 1: Forming impressions

“Common sense” tells the average non-scientist that our eyes and ears act like video recorders, creating an accurate recording of the world around us that we then access through memory when and where we need to. The feeling we all have in our conscious minds is that we pretty accurately perceive everything in the world […]

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The myth of the zombie consumer

February 26, 2015 0 Comments
The myth of the zombie consumer

Much of the fear expressed by critics of neuromarketing seems to be based on an implicit assumption that consumers need to be protected from neuromarketing because they’re weak and passive and, therefore, easy dupes of wily and clever marketers. This is an ironic assessment, because if these critics took the time to understand the brain […]

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Why neuromarketing is here to stay

February 18, 2015 1 Comment
Why neuromarketing is here to stay

Not surprisingly, we (the authors of Neuromarketing for Dummies) believe neuromarketing is here to stay — otherwise, we wouldn’t be writing this book! The main reason neuromarketing will endure, we believe, is because it isn’t just another clever concept developed by some consultant or academic. It’s a natural extension of a solid and established foundation […]

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A nod to Rory Sutherland: Acknowledging the value of intangible value

February 10, 2015 0 Comments
A nod to Rory Sutherland: Acknowledging the value of intangible value

Rory Sutherland is an executive at the advertising and marketing firm Ogilvy, where he has developed a practice around behavioral economics called OgilvyChange. He gave an influential TED Talk in 2009 in which he argued that advertisers (and by extension, marketers) should not apologize for what they do but should celebrate the fact that they […]

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How neuromarketing can make consumers’ lives a little easier

January 31, 2015 0 Comments
How neuromarketing can make consumers’ lives a little easier

Consumers are typically busy, and many of their purchases are not vitally important to them. They want to save money, time, and energy. They also want to get a good return on their investment when they buy. Neuromarketing allows marketers to address these goals more effectively. Brands provide a fast-track shortcut through the overwhelming maze […]

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Can neuromarketing be used to inform and educate?

January 24, 2015 0 Comments
Can neuromarketing be used to inform and educate?

Having written about the potential dangers of neuromarketing, let’s spend a few posts discussing its potential benefits. Yes, there are potential benefits. Neuromarketing can be used by the public sector to develop more effective behavioral change programs and provide consumers with unprecedented insights into their own decision-making processes. It can be used by consumers to […]

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Can neuromarketing make you want things that aren’t good for you?

September 30, 2014 0 Comments
Can neuromarketing make you want things that aren’t good for you?

(This is the third post in a series about neuromarketing criticisms. The first two posts are here and here.) People doing things that aren’t good for them is a serious personal and public policy problem, sometimes with tragic consequences. But it’s a problem that was with us long before the birth of neuromarketing, and it’s […]

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Is there a “buy button” in your brain, and can neuromarketing push it?

September 25, 2014 1 Comment
Is there a “buy button” in your brain, and can neuromarketing push it?

(This is the second of three posts in a series about neuromarketing criticisms. The first post is here.) This concern is closely to the question from the previous post about mind-reading. If neuromarketers can read our minds, they can discover ways to manipulate us into buying things that we wouldn’t buy otherwise. In other words, […]

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