Subscribe via RSS Feed Connect on LinkedIn

Tag: neuromarketing

Neuromarketing for the Rest of Us: Darren Bridger’s Decoding the Irrational Consumer

October 7, 2015 0 Comments
Neuromarketing for the Rest of Us: Darren Bridger’s Decoding the Irrational Consumer

When Peter Steidl, Andrew Pohlmann, and I wrote Neuromarketing for Dummies back in 2013, we took to heart the “for Dummies” axiom that we were writing for people who might have no previous experience with our topic. So we presented a bottom-up overview that was both broad and shallow. We tried to communicate the wide […]

Continue Reading »

The cognitive timeline, part 2: Determining meaning and value

March 22, 2015 0 Comments
The cognitive timeline, part 2: Determining meaning and value

When we bind impressions with meanings and value, we create concepts or conceptualizations of those impressions. This process of conceptualizing is so fast and automatic that we barely realize it’s happening. But it’s incredibly important to how we interpret and respond to the world. Early psychologists used to think of conceptualization as just another part […]

Continue Reading »

From measures to metrics: A fresh look at automated facial coding

March 4, 2015 2 Comments
From measures to metrics: A fresh look at automated facial coding

Recently one of my favorite neuromarketing methodologies, automated facial coding (AFC), seems to have burst into the research mainstream. Within one week in January, Rana el Kaliouby, co-founder of Affectiva, was the recipient of a glowing profile in the New Yorker and Paul Ekman, undisputed guru of facial coding and scientific advisor to Emotient, received […]

Continue Reading »

The myth of the zombie consumer

February 26, 2015 0 Comments
The myth of the zombie consumer

Much of the fear expressed by critics of neuromarketing seems to be based on an implicit assumption that consumers need to be protected from neuromarketing because they’re weak and passive and, therefore, easy dupes of wily and clever marketers. This is an ironic assessment, because if these critics took the time to understand the brain […]

Continue Reading »

Why neuromarketing is here to stay

February 18, 2015 1 Comment
Why neuromarketing is here to stay

Not surprisingly, we (the authors of Neuromarketing for Dummies) believe neuromarketing is here to stay — otherwise, we wouldn’t be writing this book! The main reason neuromarketing will endure, we believe, is because it isn’t just another clever concept developed by some consultant or academic. It’s a natural extension of a solid and established foundation […]

Continue Reading »

The Future of Neuromarketing 2015

The Future of Neuromarketing 2015

By Dr. Kimberly Rose Clark & Matthew L. Tullman Editor’s Note: This excellent article was originally posted in LinkedIn Pulse on January 14, 2015. I thought it was important enough to try to make it a little more available to neuromarketing readers, so I asked for permission to re-post it here. The authors kindly obliged. I think […]

Continue Reading »

How neuromarketing can make consumers’ lives a little easier

January 31, 2015 0 Comments
How neuromarketing can make consumers’ lives a little easier

Consumers are typically busy, and many of their purchases are not vitally important to them. They want to save money, time, and energy. They also want to get a good return on their investment when they buy. Neuromarketing allows marketers to address these goals more effectively. Brands provide a fast-track shortcut through the overwhelming maze […]

Continue Reading »

The Human Brand: Evolution, Neuromarketing and Cosmetics

January 26, 2015 0 Comments
The Human Brand: Evolution, Neuromarketing and Cosmetics

Copyright Daniel B. Yarosh, Ph.D. 2014. All Rights Reserved. Editor’s note: I had the pleasure of spending some time with Dan Yarosh when we were both speakers at a conference in Lima, Peru last November. Dan’s presentation was a big hit, and I recently discovered he had posted a version of it on his website at www.danyarosh.com. I asked […]

Continue Reading »

Can neuromarketing be used to inform and educate?

January 24, 2015 0 Comments
Can neuromarketing be used to inform and educate?

Having written about the potential dangers of neuromarketing, let’s spend a few posts discussing its potential benefits. Yes, there are potential benefits. Neuromarketing can be used by the public sector to develop more effective behavioral change programs and provide consumers with unprecedented insights into their own decision-making processes. It can be used by consumers to […]

Continue Reading »

Can neuromarketing make you want things that aren’t good for you?

September 30, 2014 0 Comments
Can neuromarketing make you want things that aren’t good for you?

(This is the third post in a series about neuromarketing criticisms. The first two posts are here and here.) People doing things that aren’t good for them is a serious personal and public policy problem, sometimes with tragic consequences. But it’s a problem that was with us long before the birth of neuromarketing, and it’s […]

Continue Reading »