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Tag: priming

Science under the hood 1: System 1 and System 2, Priming

November 8, 2015 0 Comments
Science under the hood 1: System 1 and System 2, Priming

This post is part of a series covering the 10 most important scientific principles underlying neuromarketing. System 1 and System 2 Daniel Kahneman didn’t invent the System 1–System 2 model of brain processes, but his work over the last several decades has popularized it as one of the most useful overarching frameworks for understanding how […]

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Why I’m not afraid of priming

April 27, 2014 1 Comment
Why I’m not afraid of priming

Recently I read a very thoughtful blog post on neuromarketing ethics by Barry Adams, a web developer and provider of digital marketing services in Ireland and the UK. Barry’s post, entitled “Friday Commentary: A Crossroads for Marketing – The Ethics of Neuromarketing” is worth reading in full. Here’s an excerpt that caught my attention: … as […]

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Unintended consequences? Food ads automatically prime eating in children and adults

October 2, 2013 0 Comments
Unintended consequences? Food ads automatically prime eating in children and adults

A really fascinating, and in several ways disturbing study recently crossed my desk. Authored by Jennifer Harris, John Bargh, and Kelly Brownwell, the article is called “Priming Effects of Television Food Advertising on Eating Behavior”. It was published earlier this this year in Health Psychology.  Abstract and online access are available here. The study shows in undeniable […]

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