Subscribe via RSS Feed Connect on LinkedIn

Member Directory

Matthew L. Tullman and Dr. Kimberly R. Clark are co-founders of Merchant Mechanics, Inc., a consumer research and insights consultancy based in Hanover, NH. For the past 15 years they have provided breakthrough understanding of the path-to-purchase through the integration of explicit and implicit measures of consumer cognition and behavior. Learn more at

Daniel Yarosh is a technology advisor and expert on the convergence of science and business. His attention is focused now on neuromarketing, evolutionary biology, and luxury goods. He works within the beauty industry as Chief Technology Advisor to R&D, Estee Lauder Companies. He advises the company on long term biotechnology strategy and scouts for the latest technology trends that impact the beauty and skincare industry. Outside the beauty industry he advises on trends in the convergence of science & technology with luxury, aesthetic & personalized medicine and human aspirations. He has special expertise in dermatology. In 2014 he joined the Board of Directors, Aceto Corp. (Nasdaq: ACET) a pharma company.

Dr Peter Steidl is the founder of and an adviser to corporations and advertising agencies. The second edition of his book Neurobranding, shortlisted as the best marketing book 2013 by the European Expert Marketer Magazine, will be released at the end of March. He is also co-author of the recently published Neuromarketing for Dummies (with Stephen J Genco and Andrew P Pohlmann). He can be contacted via

Steve is a writer, speaker, researcher, and marketing consultant. He is author of Intuitive Marketing (2019), a study of persuasion and influence in marketing theory and practice, and co-author of Neuromarketing for Dummies (2013), a comprehensive overview of neuromarketing science, applications, methodologies, and ethics. He is Managing Partner at Intuitive Consumer Insights, where he focuses on marketing education and consulting.