Neurothinking: A new way to apply neuromarketing
My colleague and co-author of Neuromarketing for Dummies Peter Steidl announced on his blog today a new business he is developing, centered in Australia and New Zealand, called Neurothinking. Peter will be leveraging insights from our book and his own deep experience as a marketing and brand strategy consultant, to help clients leverage the potential of neuromarketing insights in their businesses.
Here is the jist of Peter’s announcement. You can read the whole post, and sign up for ongoing updates, at Peter’s website, here.
As a reader of my blog posts, you will be aware of my passion for innovative, relevant and effective strategic thinking, and of my passion for neuromarketing in navigating the challenges facing marketers and communications practitioners in today’s world.
That passion for neuromarketing has blossomed into a major commitment.
This month sees the launch by Wiley & Sons of Neuromarketing for Dummies, which I co-authored with Dr Steve Genco and Andrew Pohlmann (don’t be fooled by the title – hidden behind the title of this highly successful series are books that provide you with in-depth insights, case examples and guidelines.)
I have also launched a new business – Neurothinking – as an umbrella for my various activities in the neuromarketing arena.
Why “neurothinking”?
Quite simply, the focus will be 100% on the application of neuroscience insights and concepts that allow marketers and their agencies to lift the effectiveness of their strategies. The ‘thinking’ bit is important: my focus is not on lab tests and brain scan results, but rather on how to apply neuroscience when developing marketing, brand, communications, shopper marketing, design and innovation strategies. This is where the rubber hits the road – where we can find exciting new approaches and tactics that will lift the effectiveness of what we do
How can we do this?
I will explore this in my neurothinking blog over the coming weeks and months.
But today I simply want to get you up to date.
About the Author: Steve Genco
Steve is a writer, speaker, researcher, and marketing consultant. He is author of Intuitive Marketing (2019), a study of persuasion and influence in marketing theory and practice, and co-author of Neuromarketing for Dummies (2013), a comprehensive overview of neuromarketing science, applications, methodologies, and ethics. He is Managing Partner at Intuitive Consumer Insights, where he focuses on marketing education and consulting. 
