In 2011 ESOMAR, the global market research organization, released a comprehensive checklist for assessing neuroscience vendors and methodologies. ESOMAR's 36 questions are divided into nine categories. The full report is available on the ESOMAR website here.
Vendor experience and expertise.
Techniques and methodological specializations.
Specific measures (e.g, attention, emotion, memory), scientific foundations of measures, extent of measures (e.g., overall or moment-to-moment).
Whether research can be performed outside a laboratory setting.
Recommended sample sizes for target population and sub-group breakdowns.
Sample recruitment procedures, validation of sample representativeness, any restrictions imposed by the methodologies employed.
Details of significance testing, normative database comparisons, and modeling techniques.
Data quality control processes, data validity testing, data interpretation standards.
Subject safety and privacy policies, age restrictions, additional ethical considerations.
The report also contains a short summary of neuroscience-based research techniques, including their underlying technologies, procedures, and measurement aims.