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Tag: aesthetics

The Human Brand: Evolution, Neuromarketing and Cosmetics

January 26, 2015 0 Comments
The Human Brand: Evolution, Neuromarketing and Cosmetics

Copyright Daniel B. Yarosh, Ph.D. 2014. All Rights Reserved. Editor’s note: I had the pleasure of spending some time with Dan Yarosh when we were both speakers at a conference in Lima, Peru last November. Dan’s presentation was a big hit, and I recently discovered he had posted a version of it on his website at www.danyarosh.com. I asked […]

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The neuroscience of beauty

August 3, 2013 0 Comments
The neuroscience of beauty

What are some things perceived as beautiful and others not? Neuroscience has a lot to say about this, and what it has to say is highly relevant to product design, packaging, and aesthetics. In this post I’m only going to highlight one article written in 2004 by Rolf Reber, Norbert Schwartz, and Piotr Winkielman entitled […]

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