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Tag: critics

How dangerous is neuromarketing?

September 7, 2014 1 Comment
How dangerous is neuromarketing?

How strong are arguments about the dangers of neuromarketing? In a series of posts excerpted from Neuromarketing for Dummies, I’m going to summarize some of the main complaints about neuromarketing, and how realistic they are. I accompany this piece with the de rigueur illustration for all critical assessments of neuromarketing, the image of Malcolm McDowell getting […]

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Are nonconscious processes out of control?

July 16, 2013 0 Comments
Are nonconscious processes out of control?

I have written several posts about the the question of whether nonconscious processes need to be “protected” from stimuli that trigger them.  The need for protection is derived from a belief that these processes are somehow more vulnerable than conscious processes, and further, that stimulating them can make us do things (specifically, buy things) that […]

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The Hidden Persuaders: The best book I (n)ever read

July 8, 2013 1 Comment
The Hidden Persuaders: The best book I (n)ever read

In 2007 there were a number of reviews and appreciations of The Hidden Persuaders written to commemorate the 50th anniversary of its publication. I just finished reading a very interesting account by Michelle Nelson, called “The Hidden Persuaders, Then and Now,” published in the Journal of Advertising, Spring 2008. Diligent googling might find you a […]

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Subliminal advertising and free speech

May 17, 2013 0 Comments
Subliminal advertising and free speech

Professor Marc Blitz has posted a lengthy but very thought-provoking article over at Neuroethics & Law Blog about whether the First Amendment should protect “subliminal messaging”.  He does not come to any hard and fast conclusions, but in good lawyerly fashion examines various arguments for and against the influence of deliberate and inadvertent subliminal stimuli, whether they […]

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