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Tag: industry

From measures to metrics: A fresh look at automated facial coding

March 4, 2015 2 Comments
From measures to metrics: A fresh look at automated facial coding

Recently one of my favorite neuromarketing methodologies, automated facial coding (AFC), seems to have burst into the research mainstream. Within one week in January, Rana el Kaliouby, co-founder of Affectiva, was the recipient of a glowing profile in the New Yorker and Paul Ekman, undisputed guru of facial coding and scientific advisor to Emotient, received […]

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Firming Up the Foundations of Neuromarketing: Thomas Ramsøy’s Introduction to Neuromarketing and Consumer Neuroscience

August 12, 2014 0 Comments
Firming Up the Foundations of Neuromarketing: Thomas Ramsøy’s Introduction to Neuromarketing and Consumer Neuroscience

An Introduction to Neuromarketing and Consumer Neuroscience by Thomas Ramsøy — the most thorough, yet accessible, scientific introduction to the field yet written. Originally posted on GreenBook Blog, August 12, 2014. Editor’s Note: Dr. Thomas Ramsøy is a friend, frequent blog contributor, and one of the most brilliant people that I have ever met. It’s with very great […]

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Missing the mark on nonconscious processing

January 8, 2014 0 Comments
Missing the mark on nonconscious processing

I recently came across a sponsored article in Marketing Week titled “Ninety-five per cent wrong.” The article was written by Graham Page, Executive Vice President of Consumer Neuroscience Practice at Millward Brown. Graham usually has interesting things to say, so I started reading with anticipation. However, the more I read the more puzzled I became. I suggest you read […]

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Can Neuromarketing Get Its Groove Back? … Part 2

December 20, 2013 0 Comments
Can Neuromarketing Get Its Groove Back? … Part 2

Part 2. How to grow from here This post was originally published in the GreenBook Blog on December 19, 2013. Reprinted by permission. In Part 1 of this post, I outlined four requirements for growth that neuromarketing has so far failed to meet. Here are four strategies neuromarketing needs to pursue to meet those requirements […]

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Can Neuromarketing Get Its Groove Back? … Part 1

December 20, 2013 0 Comments
Can Neuromarketing Get Its Groove Back? … Part 1

Part 1. The Roots of Our Discontent This post was originally published in the GreenBook Blog on December 12, 2013. Reprinted by permission. Let’s face it, neuromarketing is in a bit of a funk. When I started in this field in 2006, many of us believed that within 10 years, at least 30% of all […]

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