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Tag: intuitive consumer

N4D reviewed in Neuromarketing Theory and Practice magazine

October 9, 2013 0 Comments
N4D reviewed in Neuromarketing Theory and Practice magazine

This review by Monica Diana Olteanu appeared simultaneously in her excellent Neurorelay blog and in the official journal of the Neuromarketing Science and Business Association (NMSBA), Neuromarketing Theory & Practice, No. 6, September 2013. Reprinted with permission. A breakthrough for the field of neuroscience: in September 2013, Neuromarketing for Dummies presented our industry to a […]

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Intuitive consumers aren’t rational, but they aren’t helpless either

August 2, 2013 0 Comments
Intuitive consumers aren’t rational, but they aren’t helpless either

This post is also being published on the Neuro Retail Revolution site, along with other posts from presenters who will be speaking at the Neuro Retail Revolution event in Amsterdam, Oct 3-4, sponsored by the NMSBA. Neuromarketing still triggers a fear response in some observers who believe it can somehow produce marketing messages that are […]

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