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Tag: narratives

Neuromarketing and entertainment: Why our brains like stories

September 27, 2015 0 Comments
Neuromarketing and entertainment: Why our brains like stories

Research has shown that a story can activate empathy. Through a system in the brain called mirror neurons, we can feel what characters in the story feel. As the story draws us in, our emotions are connected to the story, suppressing our awareness of our actual surroundings. This causes us to leave reality and enjoy […]

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