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Tag: products

Neuromarketing and new product innovation

June 21, 2015 0 Comments
Neuromarketing and new product innovation

Why do so many new products fail? Neuromarketing tells us there are two underlying problems: People are terrible at predicting what they’ll do in the future. People are attracted to the novelty of new products, but they’re a little bit uncomfortable with that novelty. Behavioral economics, one of the disciplines underlying neuromarketing, has addressed the […]

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Designing better products and packages with neuromarketing

June 8, 2015 1 Comment
Designing better products and packages with neuromarketing

Neuromarketing has been applied extensively in product and package design, in part because people find it very hard to articulate why they like or don’t like a design, and in part because people are very poor predictors of their future buying behavior. Here’s how neuromarketing can help marketers and product designers answer questions: How do […]

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