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Tag: self-reporting

The cognitive timeline, part 4a: Speaking (the dangers of self-reporting)

April 10, 2015 0 Comments
The cognitive timeline, part 4a: Speaking (the dangers of self-reporting)

Two kinds of expressions are critical to marketing and market research: Verbal expression: Self-reporting of opinions, attitudes, preferences, and predictions of future behavior Consumer behavior: Shopping, buying, and using products and services Market researchers used to think that these two kinds of expressions were closely connected. The rational consumer model assumes that all our decisions […]

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Be smart about combining self-reporting and nonconscious measures in media research

June 5, 2014 3 Comments
Be smart about combining self-reporting and nonconscious measures in media research

Combining self-reporting and nonconscious measures is something everybody agrees is A GOOD THING, but nobody seems to say much about how to do it, or how not to do it. I recently came across a terrific exception — Robert Potter and Paul Bolls’ 2011 book with the mouthful title Psychophysiological Measurement and Meaning: Cognitive and […]

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