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Tag: shopping

Making stores more brain-friendly

August 2, 2015 0 Comments
Making stores more brain-friendly

Retailers can influence three aspects of shopping to make their stores more brain-friendly. All three can benefit from neuromarketing insights and can be assessed with neuromarketing methods: Finding: Stores need to help shoppers find what they’re looking for, as well as discover new things that they may not be looking for. Choosing: Stores need to […]

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Understanding the mind of the shopper

July 19, 2015 0 Comments
Understanding the mind of the shopper

Shopping is a complex experience that begins with goals and expectations in the mind of the shopper and ends with a decision to buy or not to buy. In between, it’s a physical experience that involves navigating through physical space, activating all our senses, and weighing lots of alternatives. Shopping can be, and often is, […]

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