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Tag: standards

Should there be industry standards for neuromarketing?

June 12, 2013 0 Comments
Should there be industry standards for neuromarketing?

Neuromarketing is starting to do a better job developing industry standards that clients can understand and use to evaluate neuromarketing practitioners and practices. In the past, I believe this has been a big factor in the failure of neuromarketing to grow as quickly as many of us believe it should have (see my blog post “Can Neuromarketing Get It’s Groove Back, […]

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