An overview of the new world of neuromarketing and the topics to be covered in more detail in the rest of the book. If you want a quick summary of what neuromarketing is and what this book is about, start here.
A look at the scientific advances across numerous fields that have provided us with a radical new view into how the consumer’s mind operates.
How and where neuromarketing is being applied today.
A look at the full spectrum of available market research methodologies, from the most traditional to the most cutting-edge.
Reviewing some important practical and ethical considerations for using neuromarketing.
Highlighting some of the most important points from the book in two “top ten” lists