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Archive for October, 2013

N4D reviewed in Neuromarketing Theory and Practice magazine

October 9, 2013 0 Comments
N4D reviewed in Neuromarketing Theory and Practice magazine

This review by Monica Diana Olteanu appeared simultaneously in her excellent Neurorelay blog and in the official journal of the Neuromarketing Science and Business Association (NMSBA), Neuromarketing Theory & Practice, No. 6, September 2013. Reprinted with permission. A breakthrough for the field of neuroscience: in September 2013, Neuromarketing for Dummies presented our industry to a […]

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How advertising really works

October 4, 2013 5 Comments
How advertising really works

Derren Brown is a British “mentalist” and entertainer. He has a number of fascinating videos over on You Tube, including this classic – quite simply, the most persuasive illustration of nonconscious processing I have ever seen: What lessons can we draw from this clever experiment? First, nonconscious processing exists. Our brains are busy taking in stimuli […]

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Unintended consequences? Food ads automatically prime eating in children and adults

October 2, 2013 0 Comments
Unintended consequences? Food ads automatically prime eating in children and adults

A really fascinating, and in several ways disturbing study recently crossed my desk. Authored by Jennifer Harris, John Bargh, and Kelly Brownwell, the article is called “Priming Effects of Television Food Advertising on Eating Behavior”. It was published earlier this this year in Health Psychology.  Abstract and online access are available here. The study shows in undeniable […]

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