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Archive for December, 2013

Can Neuromarketing Get Its Groove Back? … Part 2

December 20, 2013 0 Comments
Can Neuromarketing Get Its Groove Back? … Part 2

Part 2. How to grow from here This post was originally published in the GreenBook Blog on December 19, 2013. Reprinted by permission. In Part 1 of this post, I outlined four requirements for growth that neuromarketing has so far failed to meet. Here are four strategies neuromarketing needs to pursue to meet those requirements […]

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Can Neuromarketing Get Its Groove Back? … Part 1

December 20, 2013 0 Comments
Can Neuromarketing Get Its Groove Back? … Part 1

Part 1. The Roots of Our Discontent This post was originally published in the GreenBook Blog on December 12, 2013. Reprinted by permission. Let’s face it, neuromarketing is in a bit of a funk. When I started in this field in 2006, many of us believed that within 10 years, at least 30% of all […]

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