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Archive for April, 2014

Why I’m not afraid of priming

April 27, 2014 1 Comment
Why I’m not afraid of priming

Recently I read a very thoughtful blog post on neuromarketing ethics by Barry Adams, a web developer and provider of digital marketing services in Ireland and the UK. Barry’s post, entitled “Friday Commentary: A Crossroads for Marketing – The Ethics of Neuromarketing” is worth reading in full. Here’s an excerpt that caught my attention: … as […]

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Neuromarketing and qualitative research

April 23, 2014 0 Comments
Neuromarketing and qualitative research

Earlier this year Thom Noble and I published an article in QRCA Views magazine called “Leveraging the Qualitative Side of Neuromarketing.” The article is available in a “virtual magazine” here, but I thought I would include it as a blog post here as well. Thom has also written an excellent guide to neuromarketing vendors and […]

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