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Archive for June, 2014

Reverse inference: a bridge, not a barrier, between academic and commercial neuro research

June 12, 2014 0 Comments
Reverse inference: a bridge, not a barrier, between academic and commercial neuro research

Last week I had the pleasure of attending the 4th annual Interdisciplinary Symposium on Decision Neuroscience (ISDN), held at Stanford University. The event was jam packed with cutting edge decision research, presented by a mix of leading academics and commercial neuromarketing vendors. One participant, a psychologist from Cal Tech, told me the two-day event contained […]

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Be smart about combining self-reporting and nonconscious measures in media research

June 5, 2014 3 Comments
Be smart about combining self-reporting and nonconscious measures in media research

Combining self-reporting and nonconscious measures is something everybody agrees is A GOOD THING, but nobody seems to say much about how to do it, or how not to do it. I recently came across a terrific exception — Robert Potter and Paul Bolls’ 2011 book with the mouthful title Psychophysiological Measurement and Meaning: Cognitive and […]

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