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Archive for August, 2014

Intuitive Marketing

August 23, 2014 2 Comments
Intuitive Marketing

Lately I’ve come to the realization that neuromarketing isn’t enough. As I’ve argued before in this blog, neuromarketing hasn’t achieved the uptake many of us expected in the early days, when we were sure our radical new measurement techniques would sweep away the old world of consumer surveys and self-reports, and usher in a new era of […]

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Firming Up the Foundations of Neuromarketing: Thomas Ramsøy’s Introduction to Neuromarketing and Consumer Neuroscience

August 12, 2014 0 Comments
Firming Up the Foundations of Neuromarketing: Thomas Ramsøy’s Introduction to Neuromarketing and Consumer Neuroscience

An Introduction to Neuromarketing and Consumer Neuroscience by Thomas Ramsøy — the most thorough, yet accessible, scientific introduction to the field yet written. Originally posted on GreenBook Blog, August 12, 2014. Editor’s Note: Dr. Thomas Ramsøy is a friend, frequent blog contributor, and one of the most brilliant people that I have ever met. It’s with very great […]

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