What We Do

Want to learn more about neuromarketing and its implications for your business? Drop us a line.

Presentations

Neuromarketing is a fascinating topic that never fails to engage audiences of all sizes.

Both of us are experienced speakers who can deliver compelling presentations to your company, group, or event. See below for some topics we have presented that captivate audiences, stimulate thinking, and enhance learning.

• Meet the Intuitive Consumer
• Neuromarketing: Threat or Menace?
• Does Brain Science Make Traditional Market Research Obsolete?
• Neuromarketing for Dummies: The 20-Minute Live Version

All presentations build upon and integrate seamlessly with content from Neuromarketing for Dummies.

Workshops

Neuromarketing offers a new perspective and a new set of tools for viewing and thinking about your consumers and customers.

We have found that many clients benefit from investing in an immmersive educational workshop at the onset of their exploration of neuromarketing. This is a great way to get the right people onboard with a common set of expectations and understandings about what neuromarketing can ... and can't ... do for your organization.

We provide intensive half-day, one-day, and two-day workshops that bring the content of Neuromarketing for Dummies to life with real-world examples, interactive exercises, and direct access to Steve and/or Peter on an as-needed basis.

Consulting

Between the two of us, we have over 20 years of direct experience with neuromarketing projects, metrics, and business applications, in addition to our broader backgrounds in management consulting, marketing strategy, and market research.

We can help you get the most out of any neuromarketing project or plan, including:

• Organizational readiness for neuromarketing
• Vendor evaluation and selection
• Project design, definition, and oversight
• Results interpretation and action implications
• Integrating neuromarketing with existing research programs

Contact us about applying our expertise to meet the unique neuromarketing needs of your organization.

Presentation Examples

Meet the Intuitive Consumer

A fun and fast-paced introduction to the mind and behavior of the intuitive consumer. 

• How intuitive consumers differ from "rational consumers"
• Five paths to the intuitive consumer's heart
• Understanding the intuitive consumer's "don't buy" button

Recommended for: market research trade events, marketing events, marketing departments, ad and media agencies.

Neuromarketing: Threat or Menace?

A tongue-in-cheek look at some of the the controversies that surround neuromarketing as a research methodology.

• Is there a "buy button" in the brain?
• What does appealing to the nonconscious really mean?
• Do consumers need to be protected from neuromarketing, or all marketing?
• The truth about subliminal messaging

Recommended for: marketing events, consumer insight events, any audience interested in understanding the real risks and potential benefits of marketing to the nonconscious mind.

Does Brain Science Make Traditional Market Research Obsolete?

An in-depth look at new technologies and approaches for understanding consumer choices and behavior

• Why not just ask them?
• Measuring signals from the body
• Measuring signals from the brain
• The rise of integrated corporate research programs

Recommended for: market research trade events, advertising research events, consumer insights events, ad and media research groups.

Neuromarketing for Dummies: The 20-Minute Live Version

Everything you need to know about neuromarketing in 20 minutes or less.

• The science
• The myths
• The potential
• The outlook

Recommended for: TED talks or TED-like events, fast-paced intensive learning events, insight stimulation for general audiences.