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Tag: intuitive-marketing

The Mere Exposure Effect is Not a Silver Bullet for Marketers

December 2, 2019 0 Comments
The Mere Exposure Effect is Not a Silver Bullet for Marketers

Robert Zajonc first published his findings about the mere exposure effect in 1968. In an article titled “Attitudinal Effects of Mere Exposure,” he described a series of experimental findings that fundamentally challenged the psychological understanding of preferences accepted at the time. According to that understanding, preferences were a result of conscious thinking. Cognitions were believed […]

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How Consistency, Reliability, and Trust Achieve Influence Without Persuasion

November 21, 2019 0 Comments
How Consistency, Reliability, and Trust Achieve Influence Without Persuasion

In the traditional model of persuasive marketing, the purpose of marketing is assumed to be the achievement of short-term transactional persuasion. In the newer model of intuitive marketing, the purpose of marketing is seen as something very different: the achievement of long-term influence through deep and authentic customer relationships. When adopting the intuitive marketing perspective, […]

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10 mistakes persuasive marketing makes (and intuitive marketing avoids)

September 21, 2019 0 Comments
10 mistakes persuasive marketing makes (and intuitive marketing avoids)

My new book, Intuitive Marketing, challenges a fundamental assumption of traditional marketing—that the purpose of marketing (and advertising) is to persuade. I knew when I started this project five years ago that two things were true: First, marketing and advertising were starting to bug me. They were becoming more disruptive and intrusive every day and […]

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Intuitive Marketing: Achieving influence without persuasion

October 14, 2014 4 Comments
Intuitive Marketing: Achieving influence without persuasion

The tyranny of persuasive marketing Much of current marketing is based on an overt persuasion model. This model says the purpose of marketing is to make people do what you want them to do by changing their minds and their behavior. This notion of persuasion is deeply entrenched in marketing and advertising’s roots in sales […]

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Intuitive Marketing

August 23, 2014 2 Comments
Intuitive Marketing

Lately I’ve come to the realization that neuromarketing isn’t enough. As I’ve argued before in this blog, neuromarketing hasn’t achieved the uptake many of us expected in the early days, when we were sure our radical new measurement techniques would sweep away the old world of consumer surveys and self-reports, and usher in a new era of […]

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