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Tag: nonconscious

Do nonconscious processes make consumer choice an illusion?

May 16, 2014 1 Comment
Do nonconscious processes make consumer choice an illusion?

You know an article is important if you find yourself coming back to it over and over again to help you think about different things and answer different questions. Such is the case with Paul Bloom’s provocative article “The War on Reason,” published in The Atlantic on February 19, 2014. Articles about reasoning and rationality […]

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Why I’m not afraid of priming

April 27, 2014 1 Comment
Why I’m not afraid of priming

Recently I read a very thoughtful blog post on neuromarketing ethics by Barry Adams, a web developer and provider of digital marketing services in Ireland and the UK. Barry’s post, entitled “Friday Commentary: A Crossroads for Marketing – The Ethics of Neuromarketing” is worth reading in full. Here’s an excerpt that caught my attention: … as […]

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Neuromarketing and qualitative research

April 23, 2014 0 Comments
Neuromarketing and qualitative research

Earlier this year Thom Noble and I published an article in QRCA Views magazine called “Leveraging the Qualitative Side of Neuromarketing.” The article is available in a “virtual magazine” here, but I thought I would include it as a blog post here as well. Thom has also written an excellent guide to neuromarketing vendors and […]

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Missing the mark on nonconscious processing

January 8, 2014 0 Comments
Missing the mark on nonconscious processing

I recently came across a sponsored article in Marketing Week titled “Ninety-five per cent wrong.” The article was written by Graham Page, Executive Vice President of Consumer Neuroscience Practice at Millward Brown. Graham usually has interesting things to say, so I started reading with anticipation. However, the more I read the more puzzled I became. I suggest you read […]

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How advertising really works

October 4, 2013 5 Comments
How advertising really works

Derren Brown is a British “mentalist” and entertainer. He has a number of fascinating videos over on You Tube, including this classic – quite simply, the most persuasive illustration of nonconscious processing I have ever seen: What lessons can we draw from this clever experiment? First, nonconscious processing exists. Our brains are busy taking in stimuli […]

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Unintended consequences? Food ads automatically prime eating in children and adults

October 2, 2013 0 Comments
Unintended consequences? Food ads automatically prime eating in children and adults

A really fascinating, and in several ways disturbing study recently crossed my desk. Authored by Jennifer Harris, John Bargh, and Kelly Brownwell, the article is called “Priming Effects of Television Food Advertising on Eating Behavior”. It was published earlier this this year in Health Psychology.  Abstract and online access are available here. The study shows in undeniable […]

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Synchronized blinking and shared attention to video stories

September 29, 2013 0 Comments
Synchronized blinking and shared attention to video stories

Vaughan over at Mind Hacks published a post about how we tend to synchronize our blinking when watching video stories.  He strongly endorses a podcast on the subject, which I confess I haven’t listened to yet. But I did have a chance to download the referenced study by Nakano et al. entitled “Synchronization of spontaneous eyeblinks while viewing video stories”.  It […]

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The subconscious mind: Your unsung hero

September 19, 2013 1 Comment
The subconscious mind: Your unsung hero

(An oldie but still a goodie. Note: the full article is now behind a pay-to-read firewall.) Found a wonderful article in New Scientist by Kate Douglas called “The subconscious mind: your unsung hero“ (published December 1, 2007).  Really a first-rate discussion of conscious and nonconscious brain processes, how they differ (not as easily defined as you might […]

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Advertising works because it’s not important

September 11, 2013 0 Comments
Advertising works because it’s not important

Advertising is, of course, important from the market development point of view – but strangely enough it works largely because it’s of little importance to the consumer. Research and experience have shown that advertising messages that do not engage the conscious mind typically have more impact than those that cause the consumer to actively consider […]

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The neuroscience of beauty

August 3, 2013 0 Comments
The neuroscience of beauty

What are some things perceived as beautiful and others not? Neuroscience has a lot to say about this, and what it has to say is highly relevant to product design, packaging, and aesthetics. In this post I’m only going to highlight one article written in 2004 by Rolf Reber, Norbert Schwartz, and Piotr Winkielman entitled […]

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