Resources

Useful stuff for users and observers of neuromarketing

In this section we've collected some materials that might be useful if you are considering or engaging in neuromarketing research:

  • Intuitive Consumer 101 is an informal introduction to the the intuitive consumer, explaining why we have chosen this concept as the central theme of Neuromarketing for Dummies.
  • Ethics & Standards contains links to several useful documents relating to ethical principles and standards for neuromarketing.
  • Guides & Checklists is a collection of ... well ... guides and checklists for various aspects of neuromarketing.
  • Required Reading is an "essential bookshelf" of books you should read if you want to understand what, how, and why neuromarketing measures responses in the human brain, both conscious and unconscious.

Check back in from time to time to catch our latest updates on these topics.

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