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Tag: n4d

Can neuromarketing read your mind?

September 15, 2014 0 Comments
Can neuromarketing read your mind?

A big concern of some commentators is that neuromarketing is a kind of mind-reading technology that can probe into our private thoughts and expose them to marketers. This concern vastly overestimates the power of neuromarketing and misrepresents the sciences that underlie it. We cover this topic in detail throughout Neuromarketing for Dummies, but for now […]

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How dangerous is neuromarketing?

September 7, 2014 1 Comment
How dangerous is neuromarketing?

How strong are arguments about the dangers of neuromarketing? In a series of posts excerpted from Neuromarketing for Dummies, I’m going to summarize some of the main complaints about neuromarketing, and how realistic they are. I accompany this piece with the de rigueur illustration for all critical assessments of neuromarketing, the image of Malcolm McDowell getting […]

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N4D reviewed in Neuromarketing Theory and Practice magazine

October 9, 2013 0 Comments
N4D reviewed in Neuromarketing Theory and Practice magazine

This review by Monica Diana Olteanu appeared simultaneously in her excellent Neurorelay blog and in the official journal of the Neuromarketing Science and Business Association (NMSBA), Neuromarketing Theory & Practice, No. 6, September 2013. Reprinted with permission. A breakthrough for the field of neuroscience: in September 2013, Neuromarketing for Dummies presented our industry to a […]

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