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Tag: neuromarketing

Is there a “buy button” in your brain, and can neuromarketing push it?

September 25, 2014 1 Comment
Is there a “buy button” in your brain, and can neuromarketing push it?

(This is the second of three posts in a series about neuromarketing criticisms. The first post is here.) This concern is closely to the question from the previous post about mind-reading. If neuromarketers can read our minds, they can discover ways to manipulate us into buying things that we wouldn’t buy otherwise. In other words, […]

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Can neuromarketing read your mind?

September 15, 2014 0 Comments
Can neuromarketing read your mind?

A big concern of some commentators is that neuromarketing is a kind of mind-reading technology that can probe into our private thoughts and expose them to marketers. This concern vastly overestimates the power of neuromarketing and misrepresents the sciences that underlie it. We cover this topic in detail throughout Neuromarketing for Dummies, but for now […]

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How dangerous is neuromarketing?

September 7, 2014 1 Comment
How dangerous is neuromarketing?

How strong are arguments about the dangers of neuromarketing? In a series of posts excerpted from Neuromarketing for Dummies, I’m going to summarize some of the main complaints about neuromarketing, and how realistic they are. I accompany this piece with the de rigueur illustration for all critical assessments of neuromarketing, the image of Malcolm McDowell getting […]

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Firming Up the Foundations of Neuromarketing: Thomas Ramsøy’s Introduction to Neuromarketing and Consumer Neuroscience

August 12, 2014 0 Comments
Firming Up the Foundations of Neuromarketing: Thomas Ramsøy’s Introduction to Neuromarketing and Consumer Neuroscience

An Introduction to Neuromarketing and Consumer Neuroscience by Thomas Ramsøy — the most thorough, yet accessible, scientific introduction to the field yet written. Originally posted on GreenBook Blog, August 12, 2014. Editor’s Note: Dr. Thomas Ramsøy is a friend, frequent blog contributor, and one of the most brilliant people that I have ever met. It’s with very great […]

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Reverse inference: a bridge, not a barrier, between academic and commercial neuro research

June 12, 2014 0 Comments
Reverse inference: a bridge, not a barrier, between academic and commercial neuro research

Last week I had the pleasure of attending the 4th annual Interdisciplinary Symposium on Decision Neuroscience (ISDN), held at Stanford University. The event was jam packed with cutting edge decision research, presented by a mix of leading academics and commercial neuromarketing vendors. One participant, a psychologist from Cal Tech, told me the two-day event contained […]

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Neuromarketing – thinking beyond ad testing

May 9, 2014 0 Comments
Neuromarketing – thinking beyond ad testing

This is a reprint of a new article by Peter  originally posted on the Australian B&T site this morning. Peter makes a very important point here – that the real value of neuromarketing comes from its strategic insights for marketers, not just its diagnostic capabilities. To illustrate this, Peter notes the distinction between ad memory and […]

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What every marketer needs to know about neuromarketing

May 1, 2014 0 Comments
What every marketer needs to know about neuromarketing

Peter Steidl, our good friend from Down Under and co-author of Neuromarketing for Dummies, published a guest post in Marketing Magazine that we wanted to re-post here. In this guest post, branding expert Dr Peter Steidl says neuromarketing will change the face of marketing, and without it, campaigns will lag behind competitors that have embraced […]

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Why I’m not afraid of priming

April 27, 2014 1 Comment
Why I’m not afraid of priming

Recently I read a very thoughtful blog post on neuromarketing ethics by Barry Adams, a web developer and provider of digital marketing services in Ireland and the UK. Barry’s post, entitled “Friday Commentary: A Crossroads for Marketing – The Ethics of Neuromarketing” is worth reading in full. Here’s an excerpt that caught my attention: … as […]

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Neuromarketing and qualitative research

April 23, 2014 0 Comments
Neuromarketing and qualitative research

Earlier this year Thom Noble and I published an article in QRCA Views magazine called “Leveraging the Qualitative Side of Neuromarketing.” The article is available in a “virtual magazine” here, but I thought I would include it as a blog post here as well. Thom has also written an excellent guide to neuromarketing vendors and […]

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Missing the mark on nonconscious processing

January 8, 2014 0 Comments
Missing the mark on nonconscious processing

I recently came across a sponsored article in Marketing Week titled “Ninety-five per cent wrong.” The article was written by Graham Page, Executive Vice President of Consumer Neuroscience Practice at Millward Brown. Graham usually has interesting things to say, so I started reading with anticipation. However, the more I read the more puzzled I became. I suggest you read […]

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