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Tag: neuromarketing

Can Neuromarketing Get Its Groove Back? … Part 2

December 20, 2013 0 Comments
Can Neuromarketing Get Its Groove Back? … Part 2

Part 2. How to grow from here This post was originally published in the GreenBook Blog on December 19, 2013. Reprinted by permission. In Part 1 of this post, I outlined four requirements for growth that neuromarketing has so far failed to meet. Here are four strategies neuromarketing needs to pursue to meet those requirements […]

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Can Neuromarketing Get Its Groove Back? … Part 1

December 20, 2013 0 Comments
Can Neuromarketing Get Its Groove Back? … Part 1

Part 1. The Roots of Our Discontent This post was originally published in the GreenBook Blog on December 12, 2013. Reprinted by permission. Let’s face it, neuromarketing is in a bit of a funk. When I started in this field in 2006, many of us believed that within 10 years, at least 30% of all […]

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N4D reviewed in Neuromarketing Theory and Practice magazine

October 9, 2013 0 Comments
N4D reviewed in Neuromarketing Theory and Practice magazine

This review by Monica Diana Olteanu appeared simultaneously in her excellent Neurorelay blog and in the official journal of the Neuromarketing Science and Business Association (NMSBA), Neuromarketing Theory & Practice, No. 6, September 2013. Reprinted with permission. A breakthrough for the field of neuroscience: in September 2013, Neuromarketing for Dummies presented our industry to a […]

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Neuroethics: Some principles

September 5, 2013 0 Comments
Neuroethics: Some principles

(Since the Murphy et al. article was published in 2008, further academic work on ethical principles for neuromarketing has been sparse. We provide an updated discussion of all five of these principles in Neuromarketing for Dummies.) We’re finally starting to see some serious examination of ethical issues in neuromarketing.  A recent issue of the Journal of […]

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Neurothinking: A new way to apply neuromarketing

August 4, 2013 0 Comments
Neurothinking: A new way to apply neuromarketing

My colleague and co-author of Neuromarketing for Dummies Peter Steidl announced on his blog today a new business he is developing, centered in Australia and New Zealand, called Neurothinking. Peter will be leveraging insights from our book and his own deep experience as a marketing and brand strategy consultant, to help clients leverage the potential […]

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Should there be industry standards for neuromarketing?

June 12, 2013 0 Comments
Should there be industry standards for neuromarketing?

Neuromarketing is starting to do a better job developing industry standards that clients can understand and use to evaluate neuromarketing practitioners and practices. In the past, I believe this has been a big factor in the failure of neuromarketing to grow as quickly as many of us believe it should have (see my blog post “Can Neuromarketing Get It’s Groove Back, […]

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Market forces and ad persuasiveness

May 30, 2013 0 Comments
Market forces and ad persuasiveness

A simplistic approach to advertising effectiveness tries to draw a straight line from an ad’s internal characteristics – its creativity, catchiness, product depiction, value proposition, memorable characters, etc. – to a product’s success in the marketplace. I was thinking about such claims when I came across a 2006 article from the Journal of Promotion Management: Stanton, […]

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