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Tag: nonconscious

Intuitive consumers aren’t rational, but they aren’t helpless either

August 2, 2013 0 Comments
Intuitive consumers aren’t rational, but they aren’t helpless either

This post is also being published on the Neuro Retail Revolution site, along with other posts from presenters who will be speaking at the Neuro Retail Revolution event in Amsterdam, Oct 3-4, sponsored by the NMSBA. Neuromarketing still triggers a fear response in some observers who believe it can somehow produce marketing messages that are […]

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Preconscious prediction: Hawkins’ blue coffee cup

August 1, 2013 1 Comment
Preconscious prediction: Hawkins’ blue coffee cup

Jeff Hawkins was the founder of Palm, the company that gave us the first usable PDA (sorry Apple Newton, it wasn’t meant to be).  It ends up that Jeff really wanted to be a neuroscientist when he grew up, not a Silicon Valley bazillionaire, so when he left Palm he started thinking again about his […]

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The implicit power of packaging

July 22, 2013 0 Comments
The implicit power of packaging

I came across an interesting post in ScienceDaily – Consumer Behavior about how people draw inferences from seemingly neutral packaging features.  The referenced article is by two Canadian researchers: Hammond D, & Parkinson C (2009). The impact of cigarette package design on perceptions of risk. Journal of public health (Oxford, England) PMID: 19636066 The ScienceDaily post describes the design, which did not […]

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Priming and the plight of public opinion polling

July 20, 2013 0 Comments
Priming and the plight of public opinion polling

Public opinion polling has, well, issues that it needs to work through. Cengiz Erisen got his PhD in political science at SUNY Stony Brook in 2009.  He recently published an article based on his dissertation in Political Psychology, co-authored with two of his Stony Brook professors, Milton Lodge and Charles Tabor.  Titled “Affective Contagion in Effortful Political […]

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Are nonconscious processes out of control?

July 16, 2013 0 Comments
Are nonconscious processes out of control?

I have written several posts about the the question of whether nonconscious processes need to be “protected” from stimuli that trigger them.  The need for protection is derived from a belief that these processes are somehow more vulnerable than conscious processes, and further, that stimulating them can make us do things (specifically, buy things) that […]

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The Hidden Persuaders: The best book I (n)ever read

July 8, 2013 1 Comment
The Hidden Persuaders: The best book I (n)ever read

In 2007 there were a number of reviews and appreciations of The Hidden Persuaders written to commemorate the 50th anniversary of its publication. I just finished reading a very interesting account by Michelle Nelson, called “The Hidden Persuaders, Then and Now,” published in the Journal of Advertising, Spring 2008. Diligent googling might find you a […]

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The brain’s implicit sensing tools

June 11, 2013 0 Comments
The brain’s implicit sensing tools

A thread that runs through quite a number of the journalistic treatments I read about neuroscience applied to commercial stimuli (like ads, products, and brands) is fear … fear of a “Manchurian Candidate” technique that will turn people into consuming robots, fear of privacy, fear of science being co-opted by greedy corporations at the expense […]

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Subliminal exposure to national flags: Branding at work?

April 24, 2013 0 Comments
Subliminal exposure to national flags: Branding at work?

The title of this post refers to a December 2007 article in the prestigious Proceedings of the National Academy of Sciences by psychologist Ran R. Hassin and colleagues, “Subliminal exposure to national flags affects political thought and behavior”.  The full article is available here. Unlike most academic article titles, this one says it all, thank you.  Hassin […]

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