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Tag: branding

Why leading brands are so hard to displace

May 29, 2015 0 Comments
Why leading brands are so hard to displace

Neuromarketing has been applied to the problem of understanding why upstart brands have such a hard time displacing leading brands in a mature category. From a neuromarketing perspective, one reason is because leading brands tend to have a much more diverse and highly connected brand memory network. Because the leading brand “comes to mind” more […]

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Building better brands with neuromarketing

May 15, 2015 0 Comments
Building better brands with neuromarketing

This is the first in a series of posts on the application of neuromarketing in seven marketing areas: branding, product innovation and development, advertising, retail shopping, online shopping, and entertainment. Neuromarketing and branding were made for each other. Both are fundamentally concerned with how ideas are established and linked in the human mind. When first […]

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Subliminal exposure to national flags: Branding at work?

April 24, 2013 0 Comments
Subliminal exposure to national flags: Branding at work?

The title of this post refers to a December 2007 article in the prestigious Proceedings of the National Academy of Sciences by psychologist Ran R. Hassin and colleagues, “Subliminal exposure to national flags affects political thought and behavior”.  The full article is available here. Unlike most academic article titles, this one says it all, thank you.  Hassin […]

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