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Tag: goals

Science under the hood 3: Misattribution, Nonconscious goal pursuit

December 6, 2015 0 Comments
Science under the hood 3: Misattribution, Nonconscious goal pursuit

This post is part of a series covering the 10 most important scientific principles underlying neuromarketing. Misattribution One of the things scientists have learned from studying System 1 and System 2 processes separately is that System 1 is sloppy. It makes connections and guides behavior based on simple associations, not logic. When System 1 makes […]

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