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Tag: habit

Why leading brands are so hard to displace

May 29, 2015 0 Comments
Why leading brands are so hard to displace

Neuromarketing has been applied to the problem of understanding why upstart brands have such a hard time displacing leading brands in a mature category. From a neuromarketing perspective, one reason is because leading brands tend to have a much more diverse and highly connected brand memory network. Because the leading brand “comes to mind” more […]

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