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Tag: facial-coding

From measures to metrics: A fresh look at automated facial coding

March 4, 2015 2 Comments
From measures to metrics: A fresh look at automated facial coding

Recently one of my favorite neuromarketing methodologies, automated facial coding (AFC), seems to have burst into the research mainstream. Within one week in January, Rana el Kaliouby, co-founder of Affectiva, was the recipient of a glowing profile in the New Yorker and Paul Ekman, undisputed guru of facial coding and scientific advisor to Emotient, received […]

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